5 Tips to Take Your Guide from Good to Great
The benefits guide is the gold standard in employee benefits communication. It’s one of the most trusted ways to communicate your benefits comprehensively during onboarding, Open Enrollment, and throughout the year. Think of the benefits guide as a blank canvas. While certain information needs to be included, the way you communicate your company’s benefits and […]
3 Ways to Create Savvy Health Care Shoppers
Navigating the world of insurance can be confusing and difficult, especially for busy health care consumers. Employers have the challenging job of engaging and educating employees to make sure they know how their plans work so they can get the most value out of their benefits. This is where your communication efforts come in. The […]
Benefits Demystified: Communication without Complication
It wasn’t all that long ago that words like Bluetooth and Wi-Fi were just starting to enter everyday conversation. There was a select group of early adopters and experts who knew what they were talking about, but most people just nodded, eyes glazed over, hoping something would just magically connect. Fast forward a few years, […]
Survey Says… You Have Questions, Employees Have Answers
Surveys play a critical role in validating your benefits communication strategy, whether it’s aligning company spend with employee priorities, benchmarking overall employee satisfaction, or capturing open-ended feedback. So, how do you maximize the impact of your benefits survey? Here are three recommendations to take your upcoming benefits survey to the next level. 1) Discover your […]
Make It Memorable: Crafting a Benefits Campaign That Sticks
Think about your favorite brands. Can you picture the advertisements and marketing campaigns that surround their products? Chances are, you can recall images and messages from social media, television, billboards, sporting events, or even mail delivered right to your home. You can probably recite slogans or instantly identify the companies associated with the red circles […]