Crunching the Numbers:

The Value of Data Analytics


Ready to take the guesswork out of benefits communication? Most companies invest a significant amount of time and money to provide and communicate employee benefits. But how do you know which communication methods are grabbing your employees’ attention? Data analytics holds the answers.

It starts with the numbers.

The potential for analytics has never been greater than it is now. In fact:

  • More data is being generated than ever before.
  • You have easier access to this data.
  • You have more options for collecting and interpreting the data.

The best part? Data gives you unbiased facts, so you can create communications strategies based on your workforce. Whether you want to know how many employees visited your benefits site or called your benefits service center, with analytics, you’ll know.

More than just facts.

Analytics, at its core, is simply data given meaning. By examining raw data—from benefits websites, videos, mobile web apps, and more—analytics can shine a spotlight on what your employees both need and want. These insights will help you create meaningful benefits communications to engage employees and maximize your ROI. Now that’s a win-win!

Reach out for additional insight.

You don’t have to do it alone. Not only can CPI provide data on many of our products, the carriers you partner with are also likely to gather data. While they won’t share any information that would reveal employees’ personal information, the carriers can give you non-confidential data, such as how many people are utilizing the Employee Assistance Program, the overall usage of specialty medications, and the percentage of employees enrolled in an FSA.

You have the data—now what?

As wonderful as analytics is, the power of the data is knowing what to do with it. It’s important to have the right technological foundation and to take time to interpret the outcomes so you can make better informed decisions. Based on your findings, you’ll be able to create targeted communications to reach even more employees.

It’s also important to remain committed to gathering data for the long run. Some of the real strength of analytics is its ability to compare current data to past performance.

The Takeaway

Using and gathering data is easier than ever, but interpreting the results often causes stress and confusion. That’s where CPI comes in.

Not only can we assist with the technology, but we can also help you understand the data and develop a strategy to hit the important goals in your benefits communications through our Analytics services. We’ll help you get started.

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