Top Digital Employee Benefit Communication Trends for 2021

people sitting together using laptops, cell phones and tablets

Keeping the lines of communication open has never been more important. Organizations are finding value in digital products and services that keep employees connected to the company and their benefits. Digitizing employee benefit communications leads to an accessible, interactive, and trackable benefits experience.

If 2020 has taught us anything, it is the importance of being flexible, nimble, and innovative. With significant changes in the workplace over the past year, employee benefit communications have expanded to include an increasing number of digital options.

Here are the top digital employee benefit communication solutions that companies are using to educate and engage employees.

Benefit-Specific Sites – Access Your Benefits Anytime, Anywhere

A leading, digital solution for getting important benefits information in front of employees is a benefits microsite. With all of the company’s benefits information in one place, employees enjoy easy access to their benefits information. A benefits microsite promotes self-service and puts employees in control of their benefits. These online repositories of benefits-related information appear to be on the rise for 2021.

The advantages of a centralized hub-style benefit site include:

  • Custom branding and URL
  • Benefits information on-the-go
  • One-stop-shop for important plan documents and flyers
  • Pathway to online benefits enrollment
  • Access for dependents
  • Reduced benefit questions

Navigation-Enhanced Guides – Find the Information You Need with the Click of a Button

Many clients in 2020 opted to forgo printing and provide digital benefit guides with clickable navigation. These navigation-enhanced guides feature a landscape layout with a clickable menu allowing employees to easily find the information they need, without clicking page-by-page to find it. Employees will also appreciate the ability to explore their benefits further through embedded resources and links to videos, carrier flyers, SPDs, and more.

This technology isn’t limited to benefit guides alone. It can be used for a variety of educational pieces from HSA education to wellness guides. While not designed for professional printing, the navigation features a print button making it easy for employees who prefer to print a physical copy from their own printer.

Mobile Wallet Cards – Reach Out to Carriers & Contacts from Your Phone

Mobile Gateway is an app-like solution featuring all your benefit carrier and vendor contacts, including phone numbers and websites. It’s like a digital wallet card, easily accessible right from an employee’s phone. This option can also be linked to more information via a Benefits Site or Nav-Enhanced Benefits Guide. The Gateway mobile app increases employee self-sufficiency while reducing calls to the HR team.

Videos – Brief & Educational Without All the Reading

Engaging videos are a great way to connect with employees to teach them about a specific benefit or offer a brief overview of all benefits available. In fact, employees are 75% more likely to watch a video than read text. Videos are a great way to enhance information on Benefit Sites, company intranets, in emails to employees, or shared during new hire orientations.

Customized videos can be crafted to communicate benefits information to your employees in an attention-grabbing manner. We draft the script based on your topic of choice and needs, create a storyboard branded to your company or benefits theme, add professional voiceovers, and produce each video from start to finish.

QR Codes – Quick Access to Benefits Information in the Palm of Your Hand

QR code usage is once again on the rise as we see increased smartphone adoption and the need for hygienic solutions. While these codes may look simple, they offer employees the ability to connect to their benefits in a sophisticated way. With the click of a smartphone camera, a QR code can open enrollment materials, benefit guides, microsite links, and videos. Add a QR code to postcards or newsletters sent to employees’ homes to make it easier for the whole family to participate in benefit decisions.

Virtual Health Fairs – All the Perks, None of the Fuss

With the possibility that on-site health fairs may not be a reality for the foreseeable future, many employers are hosting virtual health fairs. As a valuable part of the benefits communication experience – during Open Enrollment or any time of year – virtual health fairs give employees another opportunity to connect with their benefits.

  • Visit online carrier and vendor booths
  • Watch benefit presentations
  • Participate in online fitness and wellness classes
  • Learn about biometric screening options
  • Link to flyers, brochures, and coupons
  • Enter raffles

The key to a successful virtual health fair experience is to properly communicate the event through a variety of channels. We can create a digital schedule of events and promotional materials to be sent via email, intranet, microsites, newsletters, or postcards.

Summary

The response to digital employee benefit communications has been extremely positive. Many of our clients intend to use digital communication options indefinitely to more easily:

  • Reach all employees, regardless of location.
  • Keep employees informed of benefits and changes.
  • Measure the impact of your benefits campaign through analytics.

Consider adding one or more of these trends to your communication strategy to help employees become active participants in their benefits throughout the year.

           

Interested to learn more about digital employee benefit communications for your company? Get in touch for more information.

 

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