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Benefit Campaigns

We understand the value of pulling various communication elements into a comprehensive campaign. It’s important to first determine how your employees consume benefit information, then craft a campaign to create multiple touchpoints that will:

  • Engage employees
  • Encourage action
  • Optimize recency and frequency of messages
  • Reduce inquiries to HR for basic questions
  • Determine campaign effectiveness with analytics
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Benefit Guides

Traditional

Our benefit guides are specially designed and written based on your employee audience. Typically presented as a printed document, we customize the tone of the message to communicate benefits clearly and effectively. Benefit guides are branded with your company logo, colors, and image preferences to enhance engagement, interest, and comprehension.

The tactile experience of printed benefit guides evokes a sense of quality and importance. The employee can proudly share this experience with their spouse and family as they select the benefits best suited to their needs.

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Benefit Guides

Navigation Enhanced

An interactive benefit guide allows your employees to quickly find information that is important to their particular needs and gives them the ability to drill down into the details. You can include multiple forms of media within the interactive guide, such as:

  • Documents
  • Websites
    • Interactive guides provide self-directed resources for employees and reduce repetitive questions to the HR department.

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OE & Onboarding Decisions Guides

Onboarding & Open Enrollment Mini Guides

Help employees make informed benefit decisions during onboarding and open enrollment. These smaller format guides offer the information needed to make benefit decisions quickly and confidently. Employees will appreciate access to their benefit options, checklists, and enrollment steps in a concise, easy-to-use format.

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Microsites

Online Benefits Hub

A benefits microsite is a website created to focus solely on your company’s health and wellness benefits. This is an employee’s go-to location for everything related to their plan information, enrollment instructions, wellness initiatives, benefit videos, important documents, and more. Incorporate links to the microsite within a benefits web app, guide, video, newsletter, or postcard.

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Mobile Gateway

Digital Wallet Card

CPI’s Gateway is a downloadable benefits web app, customized to your company’s needs. With a single click on a mobile phone, employees have direct access to important benefits information any time they need it. Gateway is the perfect companion to your comprehensive benefits guide, microsite, and enrollment campaign.

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The Hero Site

Your New Benefits Communication Superpower

A Hero Site is a high impact, virtual communication tool designed to consolidate important employee materials into a compact format. These single-topic landing pages bring employees right to the information they need. By clicking on a custom URL, employees have instant access to videos, websites, reminders, and more – at any time, from anywhere.

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Videos

Animated & Motion Graphic

Videos are powerful tools to explain benefits, onboarding processes, training, and recruitment efforts. We write the script, design a storyboard, and produce your video with customized characters, scenes, and voiceovers.

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Benefits at a Glance

Benefits Snapshot

A Benefits at a Glance (BAG) offers a high-level overview the suite of benefits you offer. This concise flyer is written and designed to be both engaging and informative. You can use a BAG for recruiting efforts and as a benefits overview for current employees.

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Newsletters

Informative, Scheduled Flyers

Give employees streamlined information during onboarding, open enrollment, or any time during the year. Newsletters are typically 4 pages and can announce benefit changes, program highlights, and enrollment steps. Newsletters can be printed or delivered electronically.

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Posters & Postcards

Eye-catching
Printed Products

Announce open enrollment or other company events with branded posters in the breakroom and postcard announcements sent to employees’ homes to reach spouses and family members. Our postcards are oversized and designed with creative images and content so they won’t be missed in the mail.

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Total Compensation Statements

Show Employees Their Value

The reality is that employees don’t realize how much their employer pays toward employee benefits — the second largest expense behind salary. Total compensation statements communicate the investment your company makes to its employees.

Total compensation statements are a powerful tool to help employees understand the true worth of their employment.

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We Make You Look Like the Hero You Are!

Brokerage Communication Services We work closely with the largest brokerage firms in the country to provide their clientele with the most innovative benefits copywriting and design solutions available. Our strength lies in our ability to:
  • Provide high-quality and effective communications
  • Enhance employee engagement
  • Save you time during busy renewal and open enrollment season
  • Offer cost-effective solutions for custom communications
HR Communication Services We strive to provide streamlined solutions for Human Resource professionals. We create the tools to communicate benefits information to employees in a way that’s concise and engaging. Our products are designed to:
  • Educate and engage employees to take control of their health care
  • Cater to a variety of learning styles and generational preferences
  • Take work off your desk by covering employee’s frequently asked questions
  • Showcase your company’s commitment to providing comprehensive benefits to employees