In the fast-changing world of benefits communication, standing still isn’t an option. At CPI, we’re always learning, testing, and improving to ensure every piece is clear, timely, and tailored to the audience.
That focus on progress is one reason we’ve earned a client retention rate of 89% and Net Promoter Scores well above industry benchmarks. Clients stay with us because we deliver consistent quality, anticipate needs, and build strong, trusted relationships.
We’re proud to have our work recognized by the Hermes Creative Awards, DotCOMM Awards, and MarCom Awards—but even prouder of the trust our clients place in us. These honors reflect the impact of clear, creative communication that connects with real people.
Awarded for outstanding benefits design and strategic execution.
Awarded for outstanding benefits design and strategic execution.
Celebrated for digital work that makes complex topics easy to understand.
Honored for tools that simplify enrollment and empower users.
Take a look at the client campaigns behind the awards:
None of this happens without our team. Our writers, editors, designers, and project managers bring distinct strengths and a shared focus on quality.
In preparation for busy season, we’ve doubled down on strengthening our skills and streamlining how we work. Our internal Content Boot Camp focused on refining writing and editing techniques, and aligning more efficient, consistent approaches across all deliverables. We also updated key deliverables such as our navigation guide and reconstructed our website to improve clarity and usability.
Alongside that, team members earned certifications in project management, communication, benefits compliance, and quality control. Highlights include the CAPM exam, CES certification, PDUs, and coursework that helps us better support our clients and each other.
Improved collaboration across teams has made our work more efficient and our ideas even stronger.
Our clients are at the center of everything we do. Every strategy we refine and every idea we pitch is rooted in the desire to serve them better.
Their trust pushes us to raise the bar, and their missions inspire us. We are honored to support organizations that prioritize employee well-being; it is a partnership we value deeply.
CPI stands out for communication that works and partnerships that last.
Contact our award-winning experts.
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Providing the highest level of hospitality is important to us. Surveys give us the feedback we need to continually meet this goal. We’re pretty proud of our Net Promoter Score (NPS). Here’s why:
NPS is based on the percentage of survey respondents who are promoters, passives, and detractors:
Scores range from -100 to 100. The higher the score, the higher the percentage of promoters versus detractors.
| Above 0: Good |
| Above 20: Favorable |
| Above 50: Excellent |
| Above 80: World Class |
*Bain & Company, creators of NPS
