Product Offerings
Campaigns & Marketing
Benefit Campaigns
Year-Round Communication
Your employee benefits are not one-size-fits-all, and your benefit communication strategy shouldn’t be either. We work with you to develop a custom campaign that aligns withyour organization’s particular situation. Whether you need a linear, print-driven approach, a strategy built around a central hub, a focus on employee self-service, or something entirely different, our custom campaigns are designed to help you achieve your goals.
Here’s how we do it:
Clear Content and Design:
Benefits information is presented in a simple, visually appealing way that’s easy to navigate and understand.
Inspiring Participation:
Messaging motivates employees to take action, make informed choices, and fully utilize their benefits.
Thoughtful Timing:
Communications are delivered at intervals that maximize impact without overwhelming employees.
Reducing HR Workload:
Easy-to-access information helps answer common questions, allowing HR to focus on more complex needs.
Measurable Impact:
We use data and feedback to assess effectiveness and adjust to meet the evolving needs of your team.
Branding
Tailored Solutions
Refreshing your company’s brand or developing a unique benefits brand is a chance to create a cohesive identity that truly reflects your organization’s values and goals. Our creative team can bring your vision to life with custom logo design, comprehensive brand guidelines, and professional materials such as letterhead, email banners, and presentation templates.
We’ll help you reimagine your corporate branding or design a benefits brand that resonates with employees and strengthens their connection to your organization.
Digital Branding Package
On-Brand Visuals
Custom-branded imagery for digital presentations, employee communications, and company meetings, helping bring your brand to life and ensure a polished, cohesive look across every touchpoint.
For Zoom, this meant designing a complete set of digital brand assets—PowerPoint slides, email banners, virtual backgrounds, and email signatures—so every digital interaction felt cohesive and unmistakably on brand.
Newsletters
Informative, Scheduled Updates
Keep employees in the loop with
eye-catching, timely Newsletters.
Our Newsletters are the perfect way to communicate key messages and benefit updates. Use them to highlight benefit changes, showcase programs, and guide employees through enrollment steps. Flexible in format, these Newsletters can either be printed or delivered electronically for instant access.
Newsletters are a great way to provide your employees with streamlined information during onboarding, Open Enrollment, or throughout the year.
Benefits at a Glance
Benefits Snapshot
Show employees and recruits the big picture with a Benefits at a Glance—our concise yet comprehensive snapshot of the benefits your company offers.
The Benefits at a Glance is designed with a balance of visual appeal and easy-to-digest information. It simplifies complex details, making it perfect for introducing prospective employees to your benefits or giving current team members a quick summary of their plans.
Digital Solutions
Benefit Guides
Navigation-Enhanced
Benefits communication is beautiful and effortless with our custom-designed Navigation-Enhanced Benefit Guides.
With a simple click, employees will easily find the benefits information they need, when they need it. This unique product provides an immersive, interactive experience, making it easier to access plan details, documents, and vendors. Your company’s brand, tone, and message will be aligned to meet your employees’ needs, empowering them to make informed benefit decisions.
Benefit Websites
Online Benefits Information
Keep it all in one place with our
Benefit Websites: your one-stop
resource for everything related to
your team’s benefits.
Our sites are designed to provide details about your plans, step-by-step instructions for enrollment, and highlights of your wellness initiatives. Your employees may also find videos, important documents, FAQs, and more on this platform, simplifying the process of navigating their benefits, wherever they are.
Videos
Animated, Live-Action & Motion Graphic
Our custom Videos are designed to simplify complex concepts so employees understand their benefits. CPI’s comprehensive video services cover everything from crafting a compelling script and storyboard to producing a tailored product that aligns with your brand and resonates with your audience. We bring your ideas to life using custom characters, engaging scenes, and voice actors that effectively communicate with your employees.
Self-Guided Presentations
Next-Level Slide Shows
Offer employees the opportunity to learn at their own pace with our Self-Guided Presentations.
Self-Guided Presentations are a modern, interactive twist on classic slide shows, offering a more engaging way to absorb information. These presentations enable viewers to explore content independently with user-friendly tools, such as clickable chapters, drop-down menus, and links. When combined with a customized script and professional voiceover, these presentations offer a rich, multi-sensory learning experience.
Hero Sites
Single-Topic Microsites
Tell your benefits story in style with our Hero Sites.
Designed for impact and simplicity, Hero Sites are single-topic landing pages that bring important information together in one streamlined experience. A custom URL gives employees instant access to videos, links, reminders, and more.
Mobile Gateway Web Apps
Digital Wallet Card
Take your benefits wherever you go with our Gateway App. From carrier links to plan details and contact information, everything your team needs is just a click away.
CPI’s Gateway is a downloadable benefits wallet card, customized to your company’s needs. It’s the perfect companion to your comprehensive Benefit Guide, Website, and Campaign.
Email+
Professional & Polished Emails
Deliver important benefit updates and announcements directly to your employees’ inboxes with Email+. Designed for clarity and impact, these emails make it easy to share information about Open Enrollment, wellness programs, new benefits,
and more.
Email+ pairs perfectly with Benefit Guides, Campaigns, and Newsletters for a cohesive communication strategy.
Print Solutions
Benefit Guides
Traditional
Traditional Benefit Guides are a user-friendly tool to help employees understand and make the most of their benefits. Printed guides offer a tactile reference that employees can keep on hand for easy access.
With a customized tone, message, and design that fits your brand, a Traditional Benefit Guide demonstrates a commitment to supporting your employees’ well-being and financial security.
Posters & Postcards
Eye-Catching Printed Products
Posters and Postcards are not only beautiful, they’re also a straightforward way to share important information with your employees. Spread the word about Open Enrollment, upcoming events, or new benefit offerings with bold, attention-grabbing Posters in the breakroom or Postcards mailed to employees’ homes. These visual materials are a strategic approach to keeping your employees in the know all year round.
Flyers
Fast, Focused Information
Grab employees’ attention with visually striking Flyers that deliver messages quickly and effectively. Ideal for highlighting important dates, new programs, or wellness initiatives, Flyers are a simple yet impactful way to keep employees informed.
Pair Flyers with Posters, Postcards, and Email+ for a well-rounded communication strategy that keeps your workforce engaged and informed.
Total Compensation Statements
Show Employees Their Value
Total Compensation Statements go beyond salary to show employees the complete value of working for your company. They include their pay, benefits and perks like healthcare, paid time off, and retirement contributions. These statements give a clear picture of all the ways your company invests in their employees.
