Established in 1989, Miltenyi is a pioneering biotech company that has significantly contributed to the progress of the biomedical science field. Their integrated technologies have driven advancements in applications such as cellular research, genetic sequencing, high-content imaging, and commercial scale manufacturing for cellular therapies.
Miltenyi faces limitations in benefits communication and enrollment management due to its workforce demographics and enrollment complexity.
Miltenyi employs a multinational staff, including an expat population new to the U.S. benefits system. This presents unique challenges to the company’s benefits communication efforts
The complexity of Miltenyi’s benefits enrollment platform makes it difficult for employees to use. With no unified system in place, employees must navigate multiple sites for enrollment, leading to confusion and inefficiency.
To address these challenges, CPI implemented a multi-faceted approach.
To effectively reach employees and their spouses/partners, CPI created both print and digital materials and deployed them in several ways.
This custom, single-topic microsite distributed key benefit and enrollment details to employees through company email.
An interactive guide, accessible via the Hero Site and intranet, allowed employees to learn about their plans in a way that aligned with their benefit needs.
Printed postcards were sent to employees’ homes to reach all household members and offer access to additional resources through a QR code.
To meet the needs of employees with all levels of benefits literacy, CPI used infographics and callouts for important information, and minimized text to make the content more comprehensible.
Live links within the deliverables directed employees to relevant enrollment pages, thus eliminating confusion about where to go and what to do. Eye-catching enrollment reminders were also included on both print and digital pieces to aid in recognition.
As a result of these initiatives, Miltenyi witnessed a remarkable increase in enrollment during the 2024 Open Enrollment period. An impressive 97% of employees actively participated and enrolled in their benefits. This not only addressed their initial challenges but also positioned the company to highlight the value of their benefits package. The enrollment information gathered will play a crucial role in evaluating future offerings, indicating a successful transformation for Miltenyi.
Providing the highest level of hospitality is important to us. Surveys give us the feedback we need to continually meet this goal. We’re pretty proud of our Net Promoter Score (NPS). Here’s why:
NPS is based on the percentage of survey respondents who are promoters, passives, and detractors:
Scores range from -100 to 100. The higher the score, the higher the percentage of promoters versus detractors.
| Above 0: Good |
| Above 20: Favorable |
| Above 50: Excellent |
| Above 80: World Class |
*Bain & Company, creators of NPS
