You know the routine. You say it at the meeting, you write it in the email, you bold it in the guide. But somehow, you still get blank stares and the inevitable phone calls asking, “How does this work, again?”

Most of the time, the problem isn’t what you’re saying. It’s how you’re saying it. We don’t necessarily need more words; often, we just need better tools. If you want benefits education to really connect, sometimes it simply needs to look (and sound!) different.

That’s where the power of video comes in. Specifically, explainer videos.

Why Videos?

Our explainer videos are designed with one goal in mind: to make benefits make sense.

Employee benefits don’t have to be overwhelming, but too often, they are. Our short, engaging videos take complex topics and transform them into clear and easy-to-understand content. We break down key concepts like FSA vs. HSA, HDHP vs. PPO, and how to choose the right place for care, helping employees feel more confident when it’s time to choose and use their benefits.

What You (and Your Employees!) Will Love

Explainer videos aren’t just fun to watch; they’re packed with benefits info that makes your job easier! By simplifying complex topics and delivering them in a format people actually engage with, videos help you work smarter, communicate more effectively, and deliver extra value to your team. Our videos:

• Save time. Your benefits team will get fewer “What’s an HSA?”
• Increase employee confidence. When your people understand their options, they make better, more informed decisions.
• Add value and relevance. Videos give your communications a fresh, modern edge.
• Show your care. Employees appreciate when you meet them where they are—with short, visual, mobile-friendly resources.

Where They Shine

Explainer videos are flexible tools that elevate your benefit communications wherever they’re used. Whether you’re introducing something new or reinforcing what you’ve been trying to tell them for years, these videos help you deliver key points with clarity and confidence. Here are some of the places they make the biggest difference:

• Open Enrollment: Simplify options and boost employee confidence and engagement.
• New Hire Onboarding: Help newcomers quickly understand their benefits without another meeting.
• Benefits Hubs and Email Campaigns: Enhance your current content with clear, concise educational videos.
• New Programs: Promote participation and highlight the value of new or underused offerings.

What’s the Cost?

Absolutely nothing. Explainer videos are  standard in our communications package because everyone deserves to understand their benefits. It’s part of our mission to break down  complicated insurance language and make information accessible, memorable, and actionable.

See Them in Action

Curious? Check out our demo reel to see how the CPI team brings benefits to life.