Wrapping Up Right: End-of-Year Reflections and Reminders for Benefits Communicators
As the year comes to a close, you’ve likely wrapped up open enrollment, are tying up loose ends, and maybe eyeing a second helping of holiday cookies. (We support it.) But before you log off for a well-deserved break, here are a few reminders and reflections to help you finish the year well, so you can step into 2026 even stronger.
Use It Before You Lose It: FSA Funds and Deadlines
Give your employees a friendly nudge: FSA funds typically expire at the end of the plan year. Whether it’s prescription glasses, acupuncture, or that deluxe heating pad they’ve been eyeing, eligible expenses are sometimes hidden in plain sight! Remind them to use funds before they lose ‘em.
If you’ve got grace periods or rollover rules in place, spell them out clearly. Employees love reminders that help them keep more of their money.
Pro tip: A quick email or digital flyer with examples of eligible expenses can go a long way.
Project Feedback: The Gift That Keeps Giving
If you collaborated with our team this year, now is the perfect time to complete any project surveys. Share your thoughts while they are fresh! This helps us know:
- What worked well
- Where we can improve
- Whether our pricing aligns with your expectations
- How we can make your life easier next year
We learn from your input so we can keep raising the bar, together.
Reflect, Review, Refresh: How Did Your Comms Strategy Perform?
Let’s be honest: Open Enrollment might be the Super Bowl of benefits communication, but it’s the year-round investment that builds real engagement.
Ask yourself:
- Did employees understand their benefits this year?
- Were your messages clear, timely, and actionable?
- Did you try anything new, and if so, how did it land?
- Are you collecting employee feedback regularly (and using it)?
If your communication strategy was mostly reactive, you’re not alone. The good news? It’s never too late (or early!) to recalibrate.
Plan Ahead: Your Future Self Says “Thanks!”
The most effective communication strategies aren’t just born in October; they’re built over time. If you want to elevate your benefits engagement in the year ahead, let’s talk. From big-picture strategy to small-but-mighty tweaks, we’d love to help. Reach out at commpart.com to set up a call.
Wishing you a restful end of year and a successful start to future endeavors, from all of us at CPI.
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