OE can feel like a fire hose of information, making it hard for employees to absorb everything at once. Thoughtful, year-round communication helps them remember, use, and genuinely appreciate their benefits. A steady cadence of emails, newsletters, and other content keeps benefits top of mind and easy to access.
Here are some great ways to keep employees informed:
Think emails are boring? We’ve got new ideas!
When designed beautifully, aligned with your brand, and packed with punchy, attention-grabbing messages, emails become a powerful tool for benefits communication. With the right approach, emails can deliver quick, impactful updates that make benefits feel exciting and relevant all year long.
Long emails? No thanks. A laser-focused email makes it easy to send short, snappy messages that employees will actually read. Try a meaningful note like:
“Have you checked your 401(k) contributions lately? Even a small increase now can have a big impact later.”
Want to say more? Just include a link to additional resources!
People take action when they feel like they’re missing out. Emails help you create urgency with messages like:
“80% of employees have already claimed their free wellness dollars. Have you?”
Use countdowns, social proof, and engagement stats to make benefits feel like exciting, must-have opportunities.
Want to make benefits interactive? Add an intriguing twist, and employees will be more likely to open, read, and participate. Consider:
Small incentives (hello, raffle prizes!) can turn benefits into an engaging experience instead of just another to-do.
Bold statements grab attention. Instead of a dry HSA reminder, try sending a message like:
“Hot Take: Your HSA might just be the most underrated retirement account out there.”
Or include a “Myth vs. Fact” message to highlight underused benefits. An eye-catching message makes it easy to turn benefits education into bite-sized, must-read updates.
Email+ can elevate your benefits communication
Choosing benefits is step one. Using them is where the real magic happens.
A well-timed newsletter helps employees stay in the know and maximize their benefits. Whether printed or digital, newsletters are a great way to share reminders, tips, and cost-saving opportunities that your employees won’t want to miss.
Here’s some of the info you can highlight via a newsletter:
Printed and digital newsletters make benefits communication better.
Open Enrollment is a good start, but a once-a-year information blitz isn’t enough. To help employees remember, understand, and making the most of their benefits, communication needs to happen regularly.
Explore our updated product offerings and see how we can help you deliver clear and effective benefits communication that will have a real impact.
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Providing the highest level of hospitality is important to us. Surveys give us the feedback we need to continually meet this goal. We’re pretty proud of our Net Promoter Score (NPS). Here’s why:
NPS is based on the percentage of survey respondents who are promoters, passives, and detractors:
Scores range from -100 to 100. The higher the score, the higher the percentage of promoters versus detractors.
| Above 0: Good |
| Above 20: Favorable |
| Above 50: Excellent |
| Above 80: World Class |
*Bain & Company, creators of NPS
