5 Tips for Building an Effective Employee Communications Campaign


It’s no secret that employers need to invest in employee communication and engagement strategies. Otherwise, they risk losing their top talent to more progressive, employee-centric companies.

To achieve world-class, engaging communications in your organization, consider these tips to building an effective employee communications campaign.

1. Establish a Culture of Transparency
It’s nearly impossible for companies to generate sustainable growth if employees don’t understand where you’re headed, why you’re going there, what it takes to get there, and why each employee matters. The C-Suite, HR teams, and managers must value open and honest communications with their employees.

Transparency and open door policies in your workplace build a positive culture and increase employee trust and respect for the company’s mission and leaders. Ultimately, transparency can even lead to higher employee satisfaction at work.

2. Simplify Your Message
Employee communications should be thorough, but brief. Every word matters. Concise language helps ensure employees read and understand the message.

Keep in mind, you’re talking to a diverse group of people with different communication needs. Be sure to avoid technical jargon or words which can be difficult to understand.

In addition, be careful to avoid spamming your employees with too many messages. If you’re continually sending emails, most messages will become static and get ignored. Keep your message brief and only send those which align with strategic priorities to ensure employees hear what matters most.

3. Make It a Dialogue
The focus of communications should be to engage employees, not just instruct them. Whenever possible, include personalized conversations and interactions.

Remember, the goal is to delight and support your employees so they feel valued. They’ll feel even more valued when you speak to them directly, listen carefully, and respond personally.

4. Never Underestimate the Power of Design
Plain words and paragraphs on a page won’t stand out to employees and the message may get lost or quickly tossed. Ask yourself: How can we make our communications more entertaining and informative for each individual? Consider how you prefer to receive information. What content delights and inspires you?

Well-designed newsletters, emails, videos, and branded benefits materials attract employees and engage them to digest the message. The proper use of color, images, design elements, and content all come together to elevate your message. Great design can lead to better understanding and comprehension.

5. Meet Employees Where They’re At
How you communicate is just as important as what you communicate. Consider your employee base as you select the best ways to communicate with your audience.

If your employees spend lots of time on email and sifting through papers, consider a brief video message to offer a break from reading. If your employees don’t have easy access to email, a mailer to the home can better reach employees and their family members when it comes to benefits or other important company news.
When internal communications work well and employees feel part of a bigger picture, engagement increases and employees will take pride in their work. Need help with an employee communications strategy for your company? Contact us today to learn how we can help take your internal communications to the next level.

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