Case Study: Highgate Hotels
The Back Story
Highgate Hotels is a leading independent Hospitality Management firm serving some of the country’s largest and most sophisticated institutional hotel owners. They are a privately held firm focused on a culture that celebrates the individuality of their properties, guests and their valued associates. The Human Resources Department required a benefit communication piece that really makes a big statement with their associates.
This is far from your ordinary project and required a special touch. Our Art Director flew into Dallas to spend two days with the HR Department. The time was spent understanding all aspects of their organization and brainstorming an array of ideas until the perfect designs, photos and print specifications had been dialed in.
A Benefit Guide that makes an impressive first impression. When an associate joins the organization, the tone is immediately set when they’re presented with the document. Every year, the Art Director makes the trip to Dallas because that is required to exceed expectations.